Luis Silberwasser has been named president of Telemundo Network, starting in August.
Silberwasser was most recently evp and chief content officer for Discovery Networks International, based in London. He will have overall responsibility for NBCUniversal’s Spanish-language broadcast network, including Telemundo Studios, the leading producer of original Spanish-language primetime content for U.S. Hispanics.
He will report to Joe Uva, chairman of NBCUniversal’s Hispanic Enterprises and Content, and will be based in Miami.
“Luis is a world-class operating executive with exceptional management, content and leadership experience,” Uva said in a statement. “His deep understanding of the U.S. Hispanic and Latin American markets, coupled with his strong track record in successfully building global brands and developing and producing high-quality content, make him the ideal leader to fulfill the growth potential of Telemundo Network.”
Silberwasser added: “I am extremely proud and honored to join the NBCUniversal family. Leading the Telemundo Network is a dream opportunity, and I am incredibly excited about its future. Telemundo has a robust legacy as a content producer, and with NBCUniversal’s support, the network is well positioned to grow. I look forward to working with Telemundo’s great creative team to take the network to the next level.”
Silberwasser has worked for Discovery since 1998. Prior to that, he served as brand manager for Secret and Oil of Olay at Procter & Gamble.
Discovery Networks International president JB Perrette recently announced that Silberwasser was leaving the company for a new career opportunity.