Segall, who previously led advertising sales and initiatives for The Hollywood Reporter as senior vp and publisher, will report to Guggenheim Media Entertainment Group co-president John Amato.
“Lynne has been at the heart of The Hollywood Reporter’s success, turning brand potential into a churn of growth and constantly raising the bar with a string of truly spectacular achievements,” Amato said. “Stepping into this new role at Billboard, Lynne will be play an essential role in Billboard’s next chapter while she continues to drive growth at The Hollywood Reporter.”
Said Segall: “Janice Min’s editorial vision has resonated as powerfully with advertisers as it as with readers, leading to new revenue streams far beyond The Hollywood Reporter’s core B2B advertising. With John Amato spearheading the revamping of the Billboard brand and Janice overseeing a newly invigorated editorial approach, we’re at the start of a truly great evolution, one I’m exceedingly proud to be a part of.”
In her new role, Segall will be responsible for advertising at Billboard magazine as well as for expanding business for the flagship music media brand with dynamic digital and sponsorship offerings both within and beyond the industry. Key to this will be leading the integration of advertising sales and business development between The Hollywood Reporter and Billboard with the creation of cross-platform sales opportunities for the two brands.
Under Segall’s business leadership, The Hollywood Reporter has seen explosive advertising growth with the introduction of fashion, luxury, automotive and lifestyle advertising across the magazine and via its digital platforms and signature brand initiatives. From 2012 to 2013, revenue grew 75 percent in the consumer/luxury space and 35 percent in digital revenue.
The Hollywood Reporter’s awards season advertising has consistently dominated market share, powered by the launch of initiatives like The Hollywood Reporter Voters Guide portal and Nominees Night Party for Oscar season, while brand initiatives throughout the calendar — including the Women In Entertainment breakfast, Stylist Luncheon with Jimmy Choo and Next Gen gala celebration — have been a major source of growth under Segall’s business leadership.