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CAA motion picture agent Jelani Johnson is moving to MACRO to serve as executive vp content strategy, The Hollywood Reporter has learned.
After graduating from Columbia University, Johnson began his career as an intern at CAA, then became a manager, first at Generate and then at The Mission Entertainment, a management/production company he co-founded to focus on underrepresented content creators.
“I couldn’t be more excited for Jelani to join our team,” MACRO founder and CEO Charles D. King said Tuesday in a statement. “His cultural connectivity and experience in artist advocacy make him a perfect fit for the company, and we are thrilled to have him.”
Johnson will join MACRO’s office in Los Angeles in January. King, a former WME agent, founded the company five years ago to produce content that features multicultural creators and talent. Its credits include Just Mercy, Sorry to Bother You, Mudbound, Fences and Gentefied: The Digital Series, as well as the upcoming Tigertail, Blue Bayou and Jesus Was My Homeboy.
“You strengthen yourself when you strengthen others. Charles personifies this adage,” said Johnson. “I look forward to building on that energy and spirit at MACRO.”
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