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Jack Pan, who has served as a senior marketing exec at both Disney and Summit Entertainment, has joined Robert Simonds’ new film and television studio as its president of motion picture marketing. His hire was announced Tuesday by Oren Aviv, president and chief content officer of the motion picture group for the yet-unamed studio.
In his new post, Pan will oversee all aspects of marketing including strategy, research and analytics, creative advertising, media, social and digital marketing, integrations, publicity and global alliances. He will report to Aviv and starts at the studio immediately.
For the past six years, Pan served as executive vp at Summit Entertainment, where he was especially involved in the campaigns for the Twilight and Divergent franchises, helping to connect the movies with their fan-girl followings. He started his marketing career at the Walt Disney Studios, where he spent ten years and where he worked for Aviv as a manager of creative services before he was promoted to vp of marketing strategy and digital marketing.
“Jack is a marketing savant with a nearly two decade track record of success as a marketer as well as a digital pioneer and online innovator,” Aviv said. “We worked together at Disney and he always delivered bold, impactful and creative campaigns and he always had a strategy to back it up. He is one of the smartest creative executives working today. As our marketing efforts become more reliant on digital outreach and engagement, I couldn’t be more thrilled to have him on our team working on our inaugural slate.”
“Jack’s experience and marketing leadership, especially in the growing digital arena where he oversaw online campaigns for the Twilight saga and Divergent franchises, is second to no one,” Adam Fogelson, the newly-named chairman of the motion picture group for the studio, added. “Tapping into his skill set will be a huge benefit to our studio.”
The new studio is gearing up to produce and distribute up to 10 mainstream motion pictures a year. It will focus on star-led films in the $20 to $60 million range.
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