
- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Hasbro on Monday reported improved third-quarter financials driven by strong sales of Marvel, Transformers and Star Wars toys.
The toy giant said boys category revenue increased 22 percent to $478.5 million in the third quarter “behind growth in Nerf, Transformers, Marvel and Star Wars products.”
Read more Comic-Con: Hasbro Bringing Jabba the Hutt and Rom Toy Exclusives
Transformers toy sales were helped by the theatrical release of Transformers: Age of Extinction earlier this year. Marvel toys included product related to the summer releases of Captain America: The Winter Soldier and Guardians of the Galaxy.
Total company revenue for the quarter rose 7 percent to $1.47 billion. Adjusted net earnings increased 9 percent to $187.8 million, said Hasbro, led by CEO Brian Goldner.
“Boys, fueled by Transformers and Marvel products, was the key driver in the quarter,” said MKM Partners analyst Eric Handler.
Email: Georg.Szalai@THR.com
Twitter: @georgszalai
THR Newsletters
Sign up for THR news straight to your inbox every day