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“This is our first thing back from the pandemic,” says actor Matt Bomer (star of Netflix’s upcoming The Boys in the Band) of his new gender-neutral eyewear capsule collection with actress Ashley Benson (Pretty Little Liars). Their collaboration is the latest from Benson’s Privé Revaux brand, which also has backers including Jamie Foxx and Hailee Steinfeld. Styles, including blue-light blocker options, run $39.95. “It feels very timeless and Old Hollywood. We love anything vintage” says Benson. Adds Bomer, “The inspiration is everyone from iconic film stars like Paul Newman and Brad Pitt to Grace Jones and my mom.”
It’s just one of a rash of celebrity eyewear-line offerings out right now. Dan Levy, whose show Schitt’s Creek is nominated for 15 Emmys this year, launched his unisex eyewear brand, D.L. Eyewear, in 2013 but put the project on hold while focusing on his show. The styles were worn on Schitt’s Creek by dad Eugene Levy and Catherine O’Hara. On Aug. 9, Dan Levy relaunched the brand, with 28 looks ($135 each); all quickly sold out.
Lizzo recently unveiled her second collection with Quay, known for its celebrity-designed lines. Her frames ($55 to $125) feature cheeky names such as Hold for Applause and Totally Buggin. The line also includes a “Vote” face mask, with all mask proceeds donated to the NAACP Legal Defense and Educational Fund.
And TV personality Kristin Cavallari’s brand, Uncommon James, has debuted a pair of oversize retro black shades ($85) with DIFF Charitable Eyewear, a company that, for each one purchased, promised to donate a pair of reading glasses to someone in need.
This story first appeared in the Aug. 26 issue of The Hollywood Reporter magazine. Click here to subscribe.
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