Mattel Expands Toy Licensing Deal With Disney’s Pixar Studios

Mattel has expanded its global licensing deal with Walt Disney to include more Pixar Animation Studios film characters.

The global toy maker on Wednesday said it has added the international rights to make consumer products from upcoming 2020 Pixar films like Onward, and Pixar Animation Studios’ beloved film properties like Coco, Finding Nemo, Monsters, Inc. and The Incredibles.

Mattel is building on its success with the Toy Story and Cars franchises ahead of the theatrical release of Toy Story 4 next month on June 21. The Toy Story films have made nearly $2 billion at the global box office, with Toy Story 3 earning the franchise $1.1 billion worldwide.

Mattel’s licensing deal with Disney includes the rights to make a host of toy products like action figures and miniature and novelty figures. “Pixar is a legendary animation studio renowned for creating some of the most iconic and diverse sets of characters,” Janet Hsu, chief franchise management officer at Mattel said in a statement.

Mattel has been making a renewed push into screen entertainment and Mattel Films has a Masters of the Universe movie project set up at Sony and has the long-in-development projects Hot Wheels and Barbie at Warner Bros. It is also working on an American Girl doll movie set up at MGM.

“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” Josh Silverman, executive vp global product commercialization, Disney parks, experiences and products said in his own statement.

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