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On Wednesday, Coco crossed the 827 million pesos mark ($43 million) to become the top-grossing film of all time in that market. The Avengers was the previous record-holder.
Coco had its world premiere at the Morelia Film Festival on Oct. 20 and debuted in Mexican theaters on Oct. 27, where it has held the No. 1 spot for three consecutive weeks. It opens on Nov. 22 in the U.S. and Nov. 23 in China.
Animated films tend to perform well in Mexico, so it comes as no surprise that a Day of the Dead movie featuring Mexican talent has enjoyed such phenomenal success. Coco has received mostly favorable reviews, including The Hollywood Reporter’s Michael Rechtshaffen calling it one of Disney-Pixar’s “most engaging efforts.”
Co-directors Lee Unkrich (Toy Story 3) and Adrian Molina (Monsters University) spent years traveling in Mexico and researching the culture and customs behind the age-old Dia de Muertos tradition.
The film features Benjamin Bratt and Mexico’s own Gael Garcia Bernal, who did a little singing in the movie as well.
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Jamie Lee Curtis