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CNN’s sister network, which announced its programming plan in September, is making an attempt to recreate the the ratings success it saw during its non-stop coverage of the Casey Anthony trial this summer.
But, with the trial two-weeks in, HLN has only seen a slight bump in its ratings. The network’s prime-time audience during the first week of the trail was only up two percent from its September average viewership. It’s daytime increase was larger, up 24%.
Alternatively, during the sensationalist Casey Anthony trial, the network saw an increase of 86% in total viewers for its year-over-year gains and had its highest-rated month ever in June. Additionally Amanda Knox’s overturned guilty verdict for the murder of her roommate Meredith Kercher, which was announced Oct. 3, garnered immense media attention, with ABC, CBS and NBC interrupting their programming to deliver the news.
Last week, jurors heard a four-minute tape of Jackson, whose speech was slurred, discussing his “pain.” The tape was recorded a month before his June 25, 2009 death. Ronald Reagan UCLA emergency room doctor Richelle Cooper, who attempted to resuscitate the singer upon his arrival that day, also testified. Cooper said Murray never mentioned that he’d given Jackson the anesthetic propofol.
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