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Don’t expect Michael Kors’ new collections to involve animal fur moving forward.
The designer is going fur-free, according to animal rights organization PETA (People for the Ethical Treatment of Animals).
“After meeting with PETA officials today, Michael Kors is announcing it is going fur-free,” Dan Mathews, PETA senior vice president, who met with Michael Kors CEO John Idol on Friday, said in a statement. The fur-free policy will also apply to Jimmy Choo, which Kors acquired for $1.35 billion in July.
Added Mathews: “This is a wonderful holiday gift for fur-bearing animals. We’re pleased that the company is evolving away from using fur and look forward to working with Michael Kors on other issues in the future. The announcement follows many years of protests at Michael Kors fashion shows and boutiques by PETA and other animal rights groups.”
Kors’ decision comes six months after the PETA protesters stormed the stage during the designer’s conversation with Alina Cho at the Metropolitan Museum of Art.
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” Kors said in a statement. “We will showcase these new techniques in our upcoming runway show in February.”
Kors will now join Gucci, Armani and Yoox Net-a-Porter Group in going fur-free.
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