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In the new role, Greco will partner with Chris McCarthy, president of the Group, to “focus on the critical intersection of program scheduling, content strategy, acquisitions, finance, quantitative research and audience insights.”
This marks a return to the company for Greco, who spent seven years at MTV in research during the 2000s, before serving in executive positions at A&E, Lifetime and Discovery.
“Mike’s holistic approach to programming makes him the ideal fit to keep our core linear business strong and fuel our industry-leading momentum on cable,” McCarthy said. “His extensive knowledge and keen understanding of consumers will ensure we’re constantly thinking about our audience in new and innovative ways.”
Added Greco: “I”m excited to be back at MTV and partner with Chris and his excellent leadership team to further grow these powerful brands. This group understands how culture, talent and creativity intersect and that knowledge allows them to connect with fans across generations.”
Most recently, Greco was executive vp programming and research at Discovery, where he managed more than 500 hours of content annually and played a role in guiding the network to its highest-ever ratings.
Greco first joined MTV in 2000 as vp research, before rising up the ranks and leading primary and secondary research across all MTV brands and platforms from on-air, online, broadband and VOD, to wireless and nontraditional distribution.
Greco, who began his career at Nielsen, also has held senior roles at global media agencies including Bozell Group, BBDO and OMD.
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