- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
While much ink has already been spilled over alt-right wunderkind Milo Yiannopoulus‘ $250,000 book deal to publish his autobiography with Simon & Schuster imprint Threshold Editions in the U.S., across the Atlantic it looks likely to go largely unread.
Simon & Schuster’s U.K. arm has confirmed that it will not publish the memoir, entitled Dangerous, from Breitbart’s controversial tech editor, an outspoken Donald Trump supporter and a man who was famously banned from Twitter for allegedly encouraging abusive tweets aimed at Leslie Jones (who has already joined a chorus of those criticizing the book deal).
Speaking to The Guardian, senior editors at many of the U.K.’s biggest publishing houses said they were also unlikely to make any offers for the title should it become available, one telling the newspaper that it will be “a toxic book to try and sell here.”
“In the U.S. there is a massive market for right-wing writers through talk radio stations, and they also do events where they can sell 2,000 to 3,000 copies at a time,” said another. “We don’t have that market here, so it makes it harder to sell.”
While Yiannopoulus‘ chief platform, Breitbart, may have a huge following in the U.S. (it’s currently the 47th most visited website, according to Alexa), in the U.K. — where it has a dedicated office producing European content — it’s still relatively small, placed 339th and making up just 5.4 percent of its global traffic.
However, should Yiannopoulus want to drum up support for his book in the U.K., he’s already written off one major publication.
Earlier this week, GQ‘s U.K. edition approached the writer for an interview. “After that clusterf–– of a hit piece you published by Rupert Myers? Dream on,” he responded, referring to an article published in August criticizing his behavior and describing him as the “goblin prince” of internet trolls. Asked by GQ what he was afraid of, Yiannopoulos replied: “I’m not afraid of anyone. But GQ U.K. is banned.”
Sign up for THR news straight to your inbox every day