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MBC Group also grabbed the pan-Arab rights to Syco TV’s The X Factor and the Project Runway formats, also for three seasons each. Financial details of the deal, announced at MIPCOM, weren’t disclosed.
The deals follow MBC Group’s ratings success with earlier seasons of Arab Idol, which launched in 2012, and Arabs Got Talent, which debuted in 2011. Arab Idol in 2013 drew global headlines when Mohammed Assaf, a former wedding singer from Gaza, won the second season.
“The Middle East region has evolved a great deal in recent years with audiences wanting something a little special, and with the introduction of The X Factor and Project Runway, MBC will deliver just that,” said Anahita Kheder, senior vp of Middle East, Africa and South Eastern Europe at FremantleMedia International on Tuesday in a statement.
The Idol format, co-owned by FremantleMedia and 19 Entertainment, now airs in 51 territories worldwide. The Got Talent format is co-owned by Simon Cowell‘s Syco Entertainment and FremantleMedia.
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