- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Email
- Show additional share options
- Share this article on Linkedin
- Share this article on Pinit
- Share this article on Reddit
- Share this article on Tumblr
- Share this article on Whatsapp
- Share this article on Print
- Share this article on Comment
The soft and fluffy world of the hit cookery competition show The Great British Bake Off is coming to East Africa.
Kenyan production company Showstopper Media has signed a deal with BBC Studios for local format rights to Bake Off, marking the BBC’s first format deal in East Africa.
The deal was announced at the MIPTV market, which runs through Thursday in Cannes.
Showstopper, co-owned by Daniel Prior and Kiran Jethwa, has successfully adapted such hit reality formats as Food Unwrapped and Dragon’s Den for the East African market.
The Kenyan version of Bake Off will be sponsored by the local food company Unga Group, whose operations include various baking and animal nutrition products as well as wheat and maize milling. A local broadcast partner is expected to be announced shortly.
Showstopper plans to bring the show to air by the end of this year.
Created by Love Productions, Bake Off is now licensed to 32 countries worldwide.
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
the hollywood reporter
The Hollywood Reporter to Celebrate Inaugural Kids Power Issue With Family Day of Festivities in Los Angeles
The Last of Us
Bella Ramsey Says They’re Worried Pedro Pascal’s “Daddy” Narrative Has “Gone Too Far”
Taika Waititi, Eva Longoria and Niecy Nash-Betts Talk Leading the Diversity Charge at The Hollywood Reporter’s Raising Our Voices Luncheon