- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
CANNES – Sony Pictures Television Networks (SPT) is rolling out a a new second screen viewing app for its international network of pay-TV channels to accompany the global launch of Hannibal, the new serial killer drama starring Hugh Dancy, Laurence Fishburne and Mads Mikkelsen, which bowed on NBC last Thursday.
SPT co-produced the series, a prequel to Thomas Harris‘ Hannibal Lecter novels, together with Gaumont International Television and it will air the show on its branded pay-TV networks in 63 countries worldwide.
For the global launch of Hannibal later this month, SPT will premiere a Hannibal app, available on iTunes, that will provide local viewers with exclusive non-broadcast content for mobile phones and tablets, including behind-the-scenes footage and social media elements such as a hosted online Hannibal community.
For many territories, Hannibal will be the first second screen app for a scripted TV series. The move by Sony is part of a broader embrace of time-shifted viewing by international broadcasters, who increasingly see DVR and VOD platforms less as a threat to their primary broadcast than an opportunity to increase a show’s overall audience and build critical buzz. SPT’s Hannibal app will synchronise to each episode as it airs live.
Given the show’s dark subject matter and outside-the-mainstream, cable-style story telling, building a slavishly dedicated fan base will be key to Hannibal‘s long-term future. The show premiered to a decent, thought not exceptional, 1.6 rating on NBC last Thursday.
and expect them to have a good time,” the showrunner says of the limits to what he can show on NBC’s new drama.”]
Sign up for THR news straight to your inbox every day