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Disney’s animated hit Frozen was released in theaters almost a year ago, but the phenomenon is still hot when it comes to sales of merchandise tie-ins.
More than 3 million role-play dresses designed to look like those worn by the film’s main characters of Elsa and Anna have been sold in the U.S. alone in less than a year, Disney Consumer Products announced Tuesday.
Beyond that, Frozen costumes were a top choice for Halloween and toys inspired by the movie are some of the hottest items of the holiday season.
Following reports last spring of a shortage of Frozen products after demand exceeded supply for the items, it seems Disney is ready for a shopping blizzard.
“The powerful connection families around the world have with Frozen and its characters is truly a phenomenon that has only continued to grow over the last 12 months,” Disney Retail executive vp Paul Gainer said in a statement. “This holiday season Disney Consumer Products has expanded product categories and doubled our presence at retail to meet the strong demand for everything Frozen.”
Disney Consumer Products is also launching 16 new Frozen-themed food and health products, including fresh apples and grapes, juice, yogurt, bandages and an oral care line.
A Frozen-themed attraction is coming to Disney’s Epcot, and characters will be incorporated into Walt Disney World’s holiday celebrations, with Elsa using her powers to transform Cinderella’s Castle into an ice palace every night, starting in early November.
Frozen has earned more than $1.27 billion at the global box office.
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