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MTV has enlisted boy band PrettyMuch, Jersey Shore star Nicole “Snooki” Polizzi, YouTube personality and Big Brother alum Frankie Grande, Love & Hip Hop: New York star Erica Mena and more celebs for its first-ever midterm election campaign, dubbed “+1 the Vote,” intended to “harness the power of friendship and ignite the most powerful voting bloc in the country.”
The network has unveiled PSAs in which the stars urge audiences to bring a friend to the polls and vote.
Additionally, in a companywide PSA, Viacom networks will highlight iconic friendships, including those of MTV’s Polizzi and Jenni “JWOWW” Farley, VH1’s Snoop Dogg and Martha Stewart, Comedy Central’s Abbi Jacobson and Ilana Glazer and Nickelodeon’s SpongeBob and Patrick Star, encouraging viewers to “tag their +1s.” The unveiling was timed to debut on National Voter Registration Day.
MTV said that, based on research indicating that social influence is a strong motivator in voter turnout, the cornerstone of this campaign is the “+1 the Vote” registration tool, a “first-of-its-kind digital experience” that enables young people to register to vote and find unregistered friends to join them at the polls Nov. 6.
Leading up to Election Day, MTV and Civic Nation’s #VoteTogether will drive voter participation through events at the polls across all 50 states, and MTV News will roll out a series of videos featuring leading artists and celebrities breaking down the importance of the midterm elections, as well as a series highlighting young candidates across the country.
MTV also will host a concert Nov. 6 after the polls close to celebrate young people turning out the vote.
Watch the PSAs below.
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