
VMA ratings have fallen slightly from their high in 2011, but advertisers covet the telecast because its viewers are younger than those of any of the other major awards programs.
Total Viewers: 10.1
Demo Rating: 5.2
Median Age: 27.7
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MTV announced on Wednesday that the 2014 Video Music Awards will be held at the Forum in Los Angeles on Sunday, August 24.
The move not only marks the moonman ceremony’s return to the West Coast, but also makes it the first major awards show to be held at the newly revamped venue.
PHOTOS: MTV VMAs 2013: Best and Worst Moments
“I am thrilled to welcome the MTV Video Music Awards to the Forum in Inglewood,” said James T. Butts, mayor of Inglewood. “Since its reopening in January, the ‘Fabulous’ Forum has become the destination for music lovers in Southern California. A truly historic location, and home to some of the greatest concerts and sporting events, the Forum is back, better than ever and ready to shine for decades more. We are truly excited to shine a spotlight on the reinvented Forum and our great city.”
“With its incomparable legacy as a world-class music venue, the Forum is one of Southern California’s most iconic entertainment landmarks,” said Stephen Friedman, president of MTV. “The Forum has hosted some of the most legendary musical artists and performances ever seen and we can’t wait to add the 2014 Video Music Awards to this list and create the type of memorable moments that music fans will talk about for years to come.”
“We are thrilled to welcome the VMAs to the ‘Fabulous’ Forum for the first time,” said Sid Greenfeig, senior vice president, West Coast business operations, the Forum. “The VMAs are one of the year’s biggest celebrations of music and entertainment. What better place to showcase this international spectacle than the Forum — a venue known around the world as having hosted some of the biggest names in music and a venue that continues — with the recent completion of its reinvention — to deliver an unrivaled experience for both artists and music fans.”
STORY: Inside the L.A. Forum’s Plan to Steal Concerts From Staples Center
The August 24 date means that the VMAs will just barely precede the 2014 Emmy Awards, to be held the following day at the Nokia Theatre in L.A. The Emmys announced its first Monday-night time slot since 1976 to avoid a ratings clash with Sunday Night Football.
In 2013, the VMAs was the first-ever award show to be broadcast live from Brooklyn’s Barclays Center, and featured performances by Miley Cyrus, Robin Thicke, Lady Gaga and Kanye West, and Justin Timberlake reunited with N’Sync onstage.
Jesse Ignjatovic/Den of Thieves is the executive producer for the 2014 MTV VMAs. Amy Doyle, Garrett English and Dave Sirulnick are executive producers. Joanna Bomberg, Jen Jones and Lee Lodge are co-executive producers.
Watch the announcement below:
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Twitter: @cashleelee
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