In a first of sorts for MySpace and Fox Digital Entertainment, the pair are debuting the first of an eight-episode scripted series on Thursday called Wolfpack of Reseda, described as “darkly hilarious.”
The show, consisting of eight-minute episodes, is produced in conjunction with Kia Motors America, which will be the one and only sponsor with its Soul urban passenger vehicle featured prominently in the show.
It’s the first foray into creating a wholly original show for the Internet from Fox Digital Entertainment, a unit of 20th Century Fox that builds applications and mobile games such as Glee Karaoke, as well as an iPhone game based on the movie Avatar and a version of Angry Birds based on the film Rio.
The show will appear on MySpace, which was purchased from Fox parent News Corp. in June by Specific Media and Justin Timberlake. Wolfpack is the first significant development from newly installed president of Myspace Entertainment Roger Mincheff, a former executive at Fox Filmed Entertainment.
Wolfpack is about a man named Ben March who is disenchanted with just about everything in his life, including his job, car, apartment and roommate, who is an animal-control officer.
His demure demeanor, though, is transformed into something considerably more aggressive and interesting when he is bitten by a creature in the woods. Convinced he’s been turned into a werewolf, March forms his own wolfpack to rule Southern California’s San Fernando Valley.