After opening her Brentwood, Tenn., salon, Parlour 3, in 2011, celebrity hairstylist Melissa Schleicher is going after Music City’s men with Barbour 3, which opened earlier this year. “It used to be embarrassing for guys [around here] to get groomed, but they want to feel just as good as women do,” says Schleicher, whose male clients range from members of Rascal Flatts to Easton Corbin to Brad Paisley. Longtime client Carrie Underwood notes that “it only made sense for Melissa to help the guys out, given the success of her women’s salon.”
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“We specialize in a little bit of everything,” says Schleicher, 42, of meeting the needs of her diverse clientele, which, in addition to musicians, includes members of the NFL’s Tennessee Titans. “We do edgy pompadours and slick business looks,” and she hired Tex the Barber, a Texas transplant, to do stylized, artistic cuts. “You don’t tell him what you want — you just let him create,” says Schleicher.
Haircuts start at $30; the $48 straight-razor shave lasts about 45 minutes and includes a peppermint and lavender oil mist from a facial steamer, a subtle detail that Schleicher says men appreciate. The Nashville native is equally excited to show off her decorating skills. Each of the barber stations was made with parts from 1953 Chevy models that she plucked from the Nashville Flea Market. “All the guys want to move in,” she brags. “They ask me to decorate their man caves!”
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Schleicher also proudly displays “Gary Two Chains,” a deer head affectionately named after client and Rascal Flatts singer Gary LeVox, who killed the animal and gifted it to her specifically for the barbershop. On a typical day, Schleicher plays ’50s music on the vintage jukebox and lets people strum on the Alan Jackson-signed guitar in the reception area. “Melissa has done my hair and makeup for over 20 years,” says Jackson. “I’ve stuck with her because she is the best in the business.”
This story first appeared in the Oct. 31 issue of Billboard magazine.
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