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She starred in Splendor in the Grass, Gypsy, West Side Story, Rebel Without a Cause and Sex and the Single Girl, but the late Natalie Wood (1938–1981) — considered one of the greatest beauties of her time — also was known for her scent. Now everyone will be able to emulate the brunette beauty with the big doe eyes — at least when it comes to her aroma.
Wood’s oldest daughter, Natasha Gregson Wagner, is launching a new scent called Natalie at the Bonhams‘ major auction of Wood’s belongings in New York this week, and at nataliefragrance.com. Later this year, she’ll go wide with distribution through major stores before Mother’s Day 2016.
“Barbara Stanwyck gave my mother the original Jungle Gardenia (1932) while they were shooting The Bride Wore Boots in 1946,” says Gregson Wagner. “My mother was a child actress then — and she loved Barbara’s scent. After Barbara gave her a bottle as a gift, she wore it the rest of her life.”
Turns out, it also was a favorite of Joan Crawford, Elizabeth Taylor and Michael Jackson. The original was called Jungle Gardenia, and was very popular in its time, then got reinvented by Coty in the ‘90s with a very different scent.
“But I have not re-created Jungle Gardenia,” says Gregson Wagner. “This is more modern; we introduced freesia, bigarade zest, orange flower, narcissus, jasmine and rose oil — background notes include French vanilla and skin musk. It was an eight-month process. And the packaging has her signature in gold, because, after all, she was a star. I will never forget that we always knew when our mom was home — because we could smell her!”
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