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Collective Digital Studio is making a push into electronic dance music with the help of Insomniac Events.
Announced at the CDS NewFront presentation on Tuesday, the deal will see the digital firm create content with digital influencers that will live on Insomniac’s websites and across its porfolio of music festivals, including flagship Electric Daisy Carnival. CDS will also connect advertisers to a network of EDM channels, including UKF, All Trap Music, Steve Aoki’s Dim Mak Records and more.
“It’s a network within our network,” CDS CEO Reza Izad tells The Hollywood Reporter. “We are partnering wiht a number of the top curator channels and record labels in EDM. We’re excited to have them on board.”
CDS also announced a full lineup of new programming, including series from several popular creators. Epic Meal Time, a group spearheaded by Harley Morenstein that is known for eating challenges, is expanding its brand with the launch of Epic Tool Time, a series that will feature them creating extreme gadgets. Izad calls the project “Pimp My Ride for stuff.”
Comedians Rhett & Link will launch new series ReThink, which will feature the duo reimaging social conventions or tired traditions such as graduation gowns, pinatas and Easter egg hunts.
CDS, which recently partnered with Pritty Little Liars star Shay Mitchell, also announced its first project with the actress. Shaycation will feature the social media-savvy star as she visits exotic locations. “Imagine if Anthony Bourdain didn’t eat his way through the world, he shopped his way through the world,” Izad explains.
The digital studio is also bringing together its roster of online pranksters for its first Prank Week. This November, Vitaly Zdorovetskiy, Roman Atwood, FouseyTube, Rudy Mancuso and others will create five days of prank programming for their combined more than 42 million subscribers.
Previously announced Maximum Ride, an adaptation of the James Patterson YA fantasy novel, has also found a new producer. Jenna Marbles, the top female on YouTube with nearly 15 million subscribers, has joined the project as executive producer, marking her first entirely behind-the-camera project.
The CDS network has more than 1.5 billion monthly views and 70 percent of its viewers are ages 18 to 34. The company announced during its presentation that it completed more than 400 branded content campaigns in 2014.
Izad says that CDS attends the NewFronts to create buzz around the company and its stars. “We have deals that don’t happen around the NewFronts but just happen as a part of doing business,” he explains. “But just by hosting this event we’ve already seen a massive uptick in inqueries around the business. It has a lot of value.”
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