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NEW YORK — News Corp.’s Fox Networks Group is looking to help marketers target U.S. Hispanics with the creation of a new cable unit as recent census data showed that the group continues to drive U.S. population growth.
The News Corp. division on Monday unveiled the formation of Fox Hispanic Media, which will include existing Spanish-language sports network Fox Deportes and women’s lifestyle channel Utilisima, as well as a new entertainment channel called Nat Geo Mundo, which it said will launch in July.
The new network will air nature, science, culture, history and other content from Fox’s international National Geographic channels.
Fox Hispanic Media is a collaboration between Fox International Channels and Fox Global Networks.
“The Census data is reaffirming the growing importance of the Hispanic community, and we believe the marketplace lacks content for the sophisticated new Latino consumer who demands high-quality, original programming, rather than mere translations of existing material,” said Hernan Lopez, president and CEO of Fox International Channels, who oversees the three networks in the new unit.
“Advertisers know it is increasingly crucial to reach this tech savvy, bicultural Latino community and gain their loyalty,” said Tom Maney, senior vp, advertising sales, Fox Hispanic Media. “Our specialized consortium will allow them to target a valuable consumer segment of influencers across multiple platforms and diverse demographic slices.”
Nat Geo Mundo’s content will include Spanish-language translations of such favorites as reality show The Dog Whisperer with Cesar Millan, Latin American and global content from National Geographic Channel International’s regional networks, Nat Geo Planet — a block of shows that “inspires people to care about the planet,” Phenomenal — a series that takes viewers inside natural disasters such as earthquakes and storms, and Animals Amongst Us, stories about the bond between humans and animals.
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