Nike Silver Jackets Main - P 2013
U.S. Olympians going for the gold will be outfitted in silver and green this February says Nike, which revealed its Sochi Olympics medal stand looks on Friday.
At each individual event medal ceremony, U.S. bronze, silver and gold medalists will wear Nike’s Aeroloft 800 Summit Jacket, which keeps wearers warm with Aeroloft insulation – an 800-fill goose down based on body mapping research for mobility in the right places – and features a Team USA badge, Nike logo and USA insignia of a lenticular fabric that shifts from blue to red.
They’ll also wear a winterized version of the Nike Flyknit Chukka, equipped with a synthetic wool lining and water-resistant reflective skin.
Both items include “Land of the Free” and “Home of the Brave” sayings secretly embroidered in the hand pockets, and tonal stars on the interior front of the jacket and on the sock liner of the shoes – which act as a nod to legendary U.S. hockey coach Herb Brooks’ “This is Your Moment” speech.
The Portland-based sportswear behemoth also revealed its Team USA training and village apparel and footwear. We personally love the Nike Tech Fleece Cape with a dropped back hem for women (a leather-sleeved version is also available), and the 3.0 Hoodie for men.
Other favorites from the collection are the flag-printed Victory Gloves and the Nike Shield Flash Jacket to combat wind and water.
However, Nike’s newest items, featuring innovative features and slick athletic designs, come at a higher price than Olympic gear fans may be used to. “We are very focused on the premium aspects of our brand and our product lines,” said Nike CEO Mark Parker on a conference call, reports Businessweek. “And as we bring new innovations to the market, we’re definitely trying to use those to help move margins higher.”
If you think the rising prices live up to the competition, nab your own training and village picks from Nike.com now, and score the medal stand looks in 2014 (summit jacket in January; trainers in February).
Email: ashley.lee@thr.com
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