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After saying “bye, bye, bye” in 2002, *NSYNC is poised to return next year with a new line of global merchandise to celebrate the boy band’s 20th anniversary.
One of the best-selling bands of all time with more than 70 million records sold, *NSYNC has joined forces with branding and licensing company Epic Rights to develop a new line of apparel, accessories, gift and collectible products.
“The band is thrilled to create an exciting new line of merch with Epic Rights in celebration of our 20th anniversary,” founding member Lance Bass said in a statement. Bass will serve as the band’s liaison with Epic Rights.
Added Epic Rights CEO Dell Furano: “*NSYNC ushered in the modern age of huge merchandise sales both at their sold-out concerts and at retail. We are certain we will have equal success today.”
Among the licensing categories Epic Rights plans to develop for *NSYNC will be a retro line of ‘90s inspired fashion apparel and accessories, collaborating with some of the era’s iconic fashion brands. Additionally, Epic Rights will focus on a line utilizing album covers, photos, logos and art for products such as tops, t-shirts, accessories, electronics and seasonal and home décor, as well as games, collectible figures, slot machines and more. Epic Rights will also manage the group’s online presence and official website promotions.
Winterland originally handled the band’s merchandise in the 1990s, but the group had been without a merchandiser for several years.
Other 20th anniversary activities include a star on the Hollywood Walk of Fame in spring 2018, which could coincide with the release of the band’s first single, “I Want You Back,” in March 1998.
There is no word yet on whether the group — which, in addition to Bass, included Joey Fatone, Chris Kirkpatrick, JC Chasez and Justin Timberlake — has any plans to make any 20th anniversary appearances. Timberlake is set to headline the Super Bowl LII halftime show on Feb. 4 in Minneapolis. The band last reunited at the 2013 MTV Music Awards.
This article first appeared on Billboard.com.
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Jamie Lee Curtis
Monday Night Football