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Nur Fazura Sharifuddin will star in Facing Up to Fazura, a five-part Malaysian reality show miniseries for E!, the pop culture arm of NBCUniversal International TV.
The docudrama will offer viewers unprecedented access to Nur Fazura’s everyday life as a leading entertainment and fashion socialite in Malaysia and South East Asia.
The show, which will premiere across Asia on Dec. 14, is the first E! miniseries to feature a Malaysian personality.
“I never imagined that anyone would be interested to showcase my life, let alone have a whole series planned around me for E! I feel so blessed and humbled at the same time,” Nur Fazura said in a statement. “I have always been a private person, so having a reality show does make me a little nervous. I am showing everyone my world, and I really hope they enjoy what they see.”
Christine Fellowes, managing director of Universal Networks International, Asia-Pacific, said E!’s success was driven by the exclusive access to celebrities, and Facing Up to Fazura is a perfect fit.
“E! combines the best of Hollywood with the breakout stars from Asia, and we are excited to build on our commitment to the local entertainment industry and shine the spotlight on this Malaysian artist and bring her to the global stage,” said Fellowes.
The show was developed and produced by Matchbox Asia and production begins in Malaysia later this month. The show is executive produced by Karen Wiggins, whose credits include E!’s It Takes GUTZ to Be A Gutierrez.
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