It’s Official: Eva Chen Is Leaving ‘Lucky’ Magazine

On Thursday, Lucky editor-in-chief Eva Chen confirmed that she was leaving the magazine.

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In a series of tweets and an Instagram post, Chen wrote the following messages.

1/This morning I made an announcement to the team @LuckyMagazine that I will be transitioning from the brand in the coming months.

— Eva Chen (@evachen212) April 30, 2015

2/It was an intensely personal/difficult decision for me to come to (tears were definitely involved).But it’s the right one for me right now

— Eva Chen (@evachen212) April 30, 2015

3/We have had an amazing few months—the magazine looks as beautiful as ever. The site, under @vonverena‘s leadership, has doubled…

— Eva Chen (@evachen212) April 30, 2015

4/We have been consistently selling out of merchandise on our ecommerce platform (sorry to all the people on the @MANSURGAVRIEL wait list)

— Eva Chen (@evachen212) April 30, 2015

5/I have felt truly lucky (excuse the pun) to be a part of this brand & will continue to be a part of it—I will lead the brand’s transition

— Eva Chen (@evachen212) April 30, 2015

6/Ultimately I’m at a crossroads in my personal/professional life. I’m stepping down in the coming months to spend some time with my family

— Eva Chen (@evachen212) April 30, 2015

7/The brand lives on. The brand stays strong. I’ve said it once, I’ll say it again. I’m a @#luckygirlforlife and I feel proud to be one

— Eva Chen (@evachen212) April 30, 2015

8/Thank you to all for your support and listening to my first-ever tweetstorm. I tried to spare you the KANYE CAPS.

— Eva Chen (@evachen212) April 30, 2015

The announcement comes shortly after WWD reported that Chen would be leaving Lucky Group, as the magazine purportedly plans to close its print edition and go all-digital, and that several investors in Silicon Valley reportedly are interested in acquiring the company.

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Lucky was spun off as a separate venture from Conde Nast in August, partnering with Santa Monica-based startup BeachMint to create an editorially driven e-commerce website.

Earlier this week, Conde Nast announced that Style.com would become an online shopping platform, with the site’s coverage folding into Vogue‘s new site, voguerunway.com. Similar to the situation where some staffers were let go shortly after Lucky‘s e-commerce transition, layoffs already have started at Style.com. It’s been a strange week in the publishing world, to say the least.