- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
There are a lot of mobile games flooding the marketplace, thanks to the proliferation of smartphones and tablets. Los Angeles-based game developer Ogmento is focusing its attention on technology that differentiates the mobile experience from games on Xbox 360 or PlayStation 3. The company has launched a pair of very different iOS and Android video game experiences that utilize location-based technology to connect the gamer with his or her immediate surroundings with Halo 4: King of the Hill and NBA: King of the Court 2.
Halo 4: King of the Hill is a game designed to complement the launch of Microsoft and 343 Industries big Xbox 360 shooter. The game integrates Mountain Dew and Doritos products into the experience, while requiring gamers to be near one of 8,000 7-Eleven Stores across the U.S., Canada and the United Kingdom.
Players can use their smartphone to locate 7-Eleven “hills” near their location and then scan the actual cans or bottles of Mountain Dew and bags of Doritos in the store to reload and obtain in-game supplies. Gamers can win exclusive custom Locust helmets by becoming the King of the Hill, or in-game rewards such as Double XP through achievements earned in the game. Double XP can be used in the Xbox 360 Halo 4 game’s multiplayer experience.
“Our games are designed to have the player look at the world in a new way,” said Tim Hernandez, vp of production, Ogmento. “That everywhere and everything around them could become part of a game they are playing through the use of GPS and Computer Vision technology. In the case of our new Halo 4: King of the Hill (Fueled by Mountain Dew) game, players are battling over local 7-Eleven locations. Players get an advantage if they actually visit the store location, obtaining both an increase in the power of their attack, as well as more supplies when scanning Mountain Dew and Doritos products.”
Ogmento, which signed a new multi-year deal with the National Basketball Association, has a new location-based hoops experience for gamers. NBA: King of the Court 2 focuses on location-based gaming by encouraging players to visit real world locations to compete on virtual courts. Once they become King of the Court locally, they can enter a tiered multiplayer system to compete for state, country and global basketball domination. All 30 NBA teams are represented in the game, which offers single-player and multiplayer options.
“We are very excited about what we have accomplished with these two games,” said Brian Selzer, co-founder and president, Ogmento. “Ultimately, we have made a viable game platform that allows us to dynamically connect real world locations and products with actual games or game mechanics. A store can become a strategic ‘hill’, or a basketball court where players get rewards for scoring baskets. Our proprietary computer vision technology allows the player the ability to explore the world around them – rewarding them for finding partner products, packaging or logo that turn into actual rewards.”
Sign up for THR news straight to your inbox every day