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Attendees at the 88th annual Oscars are being asked to wear a new colored ribbon.
In past Oscar ceremonies, attendees have worn colored ribbons to outwardly show their support for various causes, including red ribbons to raise consciousness about AIDS, pink ribbons for breast cancer and black ribbons honoring the tragic death of Sarah Jones.
This year, a new color is entering the rainbow of Hollywood causes: Eva Longoria is supporting the Brown Ribbon Campaign, which asks those attending Sunday’s ceremony to wear brown ribbons to bring awareness to the lack of Latino representation in films.
The campaign also asks supporters to tweet during the Oscars telecast using the hashtags #HollywoodBrownout and #BrownRibbonCampaign.
While the lack of black performers among the acting nominees for the second year in a row has already resulted in the protest hashtag #OscarsSoWhite, Longoria hopes to bring awareness to the fact that Latinos make up 25 percent of U.S. movie ticketbuyers but lack equivalent onscreen representation.
The National Hispanic Media Coalition also will promote and feature brown ribbons at its annual Impact Awards Gala on Friday.
“The film studios need to accept the reality that people of color are almost 40% of the U.S. population and that Latinos specifically watch more films than any other group,” said NHMC president Alex Nogales. “We cannot be locked out of the jobs that shape our culture when we are so many, consume so much, and have the talent and expertise to be part and parcel of the industry.”
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