The Ovation cable network is returning to Time Warner Cable systems on Jan. 1, 2014 after being dropped on Jan. 1 this year.
At the time TWC used Ovation to send a signal that it would no longer carry as many networks unless they drew a significant audience. The multiple cable system operator linked low viewership to a lack of enough quality original programming.
Under the new deal, Ovation has committed to delivering at least 200 additional hours of original programming per year dedicated to the arts. And by 2015, Ovation says it will add at least 250 hours per year of original programing which will grow to 300 hours for subsequent years of the new contract.
Ovation cited as an example of its new programming the series A Young Doctor’s Notebook, starring John Ham and Daniel Radcliffe. Ovation said it was also launching an in house production unit called Ovation Studios.
“After losing carriage on TWC, we never stopped listening to what they had to say, and responded to it,” said Ovation COO Chad Gutstein. “Our new ‘Art Everywhere’ branding is a reflection of that. We were intent on restoring Time Warner Cable’s belief in Ovation. Consumers demand that the arts belong on TV and Ovation has shown that the arts can encompass many things — from theater, film and music to graffiti, fashion and tattooing. We have committed to presenting over 750 hours of original arts programming over the next several years and are thrilled that TWC have responded by reaffirming their support of the arts and Ovation.”
”We’re pleased to reach an agreement with Ovation that will deliver a much better value for our customers,” said Melinda Witmer, TWC’s executive vp, chief video and content officer. “Time Warner Cable has a responsibility to select unique, valuable and compelling options for our customers, and Ovation’s recommitment to its mission as an arts channel strengthens and differentiates their programming. We always look for opportunities to work with networks to enhance our diverse channel lineup.”