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Given the tsunami of negative publicity, it was almost inevitable that late-night TV would skewer the advertising mega-fail that was Pepsi’s protest-themed, and now pulled, ad starring Kendall Jenner — and certainly no punches were pulled.
The ad that has spawned a million memes was manna from heaven for comedians, and Seth Meyers and his Late Night team got creative, releasing an alternative ending for the ad that had a black protestor, instead of Jenner, approach a riot police officer with somewhat less utopian consequences.
Late Show host Stephen Colbert could barely contain his amusement at the imbroglio, picking apart what he interpreted as the ad’s message: “So far we don’t know what has caused all of America’s hot extras to take the streets. But I’m guessing it’s a protest for Attractive Lives Matter.”
Colbert also took issue with the protest signs the hot extras in the ad were waving with gusto, in particular, one that said, ‘Join the conversation.’ “That’s the most corporate thing of all time. They might as well hold up a sign that says, ‘We are all the core demographic,'” he added.
Jimmy Kimmel was largely baffled as to how the ad made it to air. “The fact that this somehow made it through – I can’t imagine how many meetings, and edits, and pitches, and then got the thumbs-up from who know how many people is absolutely mind-boggling,” he said during Wednesday’s monologue.
Over on The Daily Show, Trevor Noah was in no mood to hold back, siding with Jenner by saying that the controversy was “so sad” that “once again we see a Kardashian in a video being put in an awkward position,” with the host slyly alluding to Kim Kardashian’s infamous sex tape.
Noah added that he felt all brands needed to be “more woke,” rattling off a list of burning issues that could easily be given a corporate twist, including Coca-Cola’s polar bear addressing climate change and a gay wedding for Mr. & Mr. Clean, among others.
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