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The Price Is Right is taking a step toward gender equality, at least for one week in October.
The CBS game show announced it is searching for its first male model, with the winner being chosen by the show’s audience. The search will be chronicled in a five-part web series next month, which will be streamed on YouTube and the show’s website.
The man who books the gig will begin a week of modeling Oct. 15.
Historically, being a Price Is Right model has not been a good experience for some. Over the years, a number of women have filed lawsuits against former host Bob Barker and show’s producers for sexual harassment, racial discrimination and wrongful termination.
Though things have reportedly improved since Drew Carey took over hosting duties in 2007 (models now use their real names rather than nicknames, and are said to have microphones to interact with the audience), the show has still had its share of legal troubles.
A model filed suit in 2010, claiming producer harassment and the resulting stress caused her to miscarry her child. Another model, Shane Stirling, filed a harrassment and discrimination suit the same year.
For the men who want to join the show, there will be an open casting call in Los Angeles on Aug. 30, where aspiring models will show off their prize showcasing talents and be interviewed by current Price Is Right models and producers.
The finalists will be revealed on the Sept. 28 episode and fans will be able to vote for their favorites until Oct. 3.
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