Ray De La Garza, formerly VP of Programming at Radio Disney, has been appointed the new General Manager of RedOne’s 2101 Records.
Producer/songwriter RedOne founded 2101 Records, a joint venture with Universal Music International, in 2010. The label, which has a partnership with Cash Money, has had success with DJ Havana Brown whose remix of “We Run the Night” featuring Pitbull reached No. 1 on the Hot Dance/Club Songs chart and No. 26 on the Hot 100 last summer.
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“I am thrilled to have someone of Ray’s caliber and experience join my label,” said RedOne in announcing De La Garza’s hiring. “We have some incredible new artists launching this year and I know that Ray will be a great asset helping us develop and build their careers.”
Swedish/Congolese R&B singer Mohombi, whose debut single “Bumpy Ride” was a top-ten hit in many European countries, will release his sophomore album on 2101/Cash Money soon. Between developing Mohombi stateside and working with some of 2101/Cash Money’s other artists, De La Garza will have his hands full.
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De La Garza has been the VP of Programming at Radio Disney for the past five years. He will oversee the day-to-day promotion, publicity and A&R departments and will help RedOne liaison with Universal.
“I am extremely grateful to Red for giving me the opportunity to help lead his team, and I am anxious to start working with the staff in developing, breaking and building artists [for 2101 Records],” stated De La Garza.
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