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It’s not exactly Fashion Week in the desert at Coachella this weekend and next, but it’s certainly fashion heavy with a big dose of fun and boho. Plus, this weekend’s weather is meant to be hovering between 50 and 70 degrees tops, which leaves a lot of room for leather and lace, motorcycle boots with hippie gowns, and hats of various brim size. Sounds like layering–in bright colors, with funky footwear–will be the ticket. Here’s Fash Track’s Coachella party list. Remember, these are private events and you’ve got to score your own invite, but we’re pointing you in the right direction.
Thursday April 12:
Filter Magazine will hold its 10th annual Coachella Yacht Club kick off parties on April 12 and 19, 9 p.m. to 1 a.m. at a secret locale near the festival grounds, with food, fun, booze, gifts – all the party requisites. American Eagle’s intimate brand “aerie” will give away the new “aerie concert bra” – which they say is “the perfect music festival look.” Walking around in a bra at Coachella doesn’t seen like the best idea to us, but who are we to argue?
Friday April 13:
KCRW is presenting events both weekends at the new Saguaro Hotel in Palms Springs. The radio station’s Jason Bentley told us, “Saguaro is a colorful new hipster hang. It will be a hot mess.” He means in a good way, of course.
Friday is Bromance & Friends (Paris x Los Angeles), with appearances by: Busy P, Brodinski, Pipes, Louisahhh, Thee Mike B, and Rick Rude with additional special guests to be announced.
Details@Midnight – Details Magazine is partnering with Hennessy VS for this party with secret DJs and a surprise performance by Asher Roth (how is it a surprise if it’s in a press release?) It starts at 10 p.m. with a performance at midnight at a private residence in Rancho Mirage.
GenArt’s Muse at Coachella Benefitting The Art of Elysium – from 11pm on Friday till the wee hours, Muse will showcase artists’ inspirations, and give party goers a place to create their own art, dance and listen to music and dj sets. There will be light installations, geodesic domes, and the whole thing’s being produced by L.A. super event producers Jeffrey Best and Brent Bolthouse. Wildfox clothing, a photo booth, a Paul Frank paints by numbers mural that people can take part in, special Ciroc vodka cocktails, there will be more going on than you can handle (particularly at that hour) – with all proceeds going to Art of Elysium. It’s at a secret location; they expect Dianna Agron, Emmanuelle Chriqui, Gerard Butler, Jesse Tyler Ferguson, Paula Patton and Zoe Kravitz.
H&M presents its third year as Coachella sponsor, bringing its NYC Loft to the desert with its fifth Fashion Against Aids Collection. The H&M tent will be up both weekends fulltime with H&M’s newest FAA collection, the H&M water bar and complimentary Kiehl’s products, including much-needed moisturizer, sunblock, toner, dry shampoo and deodorant, as well as hand sanitizer and wipes. H&M staff and models will be on hand at the tent to show off the newest Fashion Against AIDS apparel, a collection aimed to create awareness about HIV/AIDS. Launching in more than 300 stores on April 26, 25 percent of proceeds will benefit AIDS awareness organizations. The Swedish apparel company will also host two photo booths, where attendees will have the opportunity to “Kiss for a Cause.” Photos will be printed and added to a collage in the tent. Photos by Instagram users who upload pictures under the hashtags #kissforacause #hmusa, will be printed and added to the inspiration board. Additionally, H&M will donate $1 to AIDS research for every Foursquare, Twitter or Instagram user that mentions the hashtag.
Saturday April 14:
KCRW at the Saguaro Presents: A Club Called Rhonda: Aeroplane, Tiger & Woods (LIVE), Poolside, DJ Harvey + Rhonda DJs: Paradise and Goddollars.
Burton Snowboards presents their Coachella Pool Party & Backyard BBQ at the Commune at the Ace Hotel, noon to 5. Burton makes travel bags, backpacks, sporting outerwear, and their pr firm Bismarck Phillips sent out a Coachella Survival Kit in a Burton plaid backpack on Wednesday with Shiseido sunscreen, a Burton windbreaker and Emergen-C. We will be bringing this along.
HTC is teaming up wtih Lacoste for the LACOSTE L!VE Desert Pool party on April 14 and 15 at a private estate in Thermal, California, near the Empire Polo Field. Guests will include Diane Kruger, Lea Michele, Cory Monteith, with performances by guest DJs Elijah Wood, Nigel Godrich of Radiohead, Brie Larder, Ana Calderon, Jordy Masterson, Myles Hendric and DJ Fred Matters. Rock radio station 98.7 will broadcast live from the party from 12 to 6 on Saturday and Sunday. HTC will have a phone charging station, much needed at Coachella!
The A/X Armani and T-Mobile Neon Carnival runs from 11 p.m. to 3 a.m. in Thermal, Calif. The two major sponsors and event planner Brent Bolthouse are putting on a big, full-on carnival with rides, games, food, music, dancing. Jason Bentley himself told us it’s going to be an extremely cool event. By this hour, post-Radiohead and The Shins, we’ll be seeing neon wherever we are.
THR also hears that designer Jeremy Scott will team up with Adidas once again for his Adidas house party on Saturday. In years past, the party greeted hipsters to the house fete and featured a wall of teddy bears in Adidas tee shirts. This is always a hot party. So is the one British handbag company Mulberry throws at Coachella, a pool party that last year saw Nicole Richie and Teresa Palmer drop by (for free bags, no doubt).
Sunday April 15th
KCRW Presents The Saguaro Becomes Eclectic, featuring: Tokimonsta (performing an 80s hip hop set), Nosaj Thing (performing an eclectic set), as well as KCRW Djs: Jason Bentley, Garth Trinidad, Valida Carroll, Aaron Byrd, Raul Campos, and Dan Wilcox.
Planet Blue X Foam Magazine will present a Coachella Pool Party hosted by 90210 actress Gilian Zinser on Sunday from noon to 4 p.m. at the Alcazar Hotel on Palm Canyon Drive. Guests will sip on Peligroso Tequila, then had over in the photo booth and design their own Blue life tee shirt. Planet Blue fave products from Minkpink, Pura Vida, Lucca Couture and Quay Eyewear will all be in the gift bag.
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