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The ads, which were promoting Fox’s freshman hospital drama, referred to star Octavia Spencer as “scary bitch,” which some deemed inappropriate. Spencer’s character, the no-nonsense Nurse Jackson, is sometimes described as “a scary bitch” by the show’s characters.
Following public outcry, Metro Los Angeles tweeted Thursday that they would be taking the ads down from their buses after the “community” aired their concerns to the Metro’s board executive committee.
Metro Board Exec Comte getting earful from community over allowing ‘Red Band Society” ad on buses. Metro officials say ad is being pulled.
— Metro Los Angeles (@metrolosangeles) September 18, 2014
Los Angeles mayor Eric Garcetti and the other board members communicated through Metro Los Angeles’ Twitter handle that the “agency is sorry ad went up,” promising that their “ad policy needs to be tightened to prevent ads with offensive language from being used in the future.”
“We were notified yesterday morning of the concern around the ads, and immediately offered to remove the language,” a Fox spokesperson said in a statement to The Hollywood Reporter. “Metro Los Angeles ultimately decided to take down the ads, and we respect that decision. We sincerely apologize if the copy was offensive to viewers.”
In July, FX pulled graphic ads of The Strain that featured a worm crawling through a human eyeball, which were used on billboards all over Los Angeles, after it angered the community.
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