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Relativity is adding to its executive team with newly appointed chief digital officer Tamoor Shafi.
The exec, who comes from YouTube multichannel network Omnia Media, will lead digital marketing and brand partnerships, in addition to overseeing Relativity Digital Studios and digital platform Quantum. Shafi, who will report to Relativity CEO Ryan Kavanaugh, also will grow the sales division and oversee the expansion of the content division and explore new platforms.
Shafi founded Omnia, which works with online video creators and brands, in 2013 and ran the company for three years as CEO, overseeing its growth to 1.8 billion monthly views. He previously ran online gaming community GameDunzo.
Shafi’s appointment comes as Kavanaugh is rebuilding his business as it emerges from bankruptcy. Earlier this month he announced that Kevin Spacey and Dana Brunetti would run the studio’s film and TV divisions.
“We are extremely pleased to have Tamoor on board to help grow our digital business,” Kavanaugh said Tuesday in a statement. “He has a deep understanding of the evolving relationship between content, technology and brands that will allow us to create an innovative digital enterprise leaps ahead of any studio.”
Added Shafi: “Ryan and his team have developed a model that encourages the creative flexibility and early collaboration needed to create compelling content that will resonate with digital audiences.”
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