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Having left its beleaguered previous parent company behind, the business formerly known as Relativity TV has officially relaunched as Critical Content.
With veteran producer and exec Tom Forman still at the helm, alongside Andrew Marcus, Critical Content on Tuesday announced its slate of 50-plus projects in production and $75 million in capital thanks to an investor group led by Anchorage Capital Group. That purchase of Relativity Media’s television assets took place in October.
“There’s never been a more exciting, more fulfilling and more dynamic time to do what we do: create great content,” said Forman. “With only a few remaining truly independent production companies, we are well positioned to capitalize on a historic time in the entertainment industry. I am excited to pursue this opportunity with a remarkably talented and creative team with an awesome track record for big ideas and top-notch execution. Critical really is the best of all worlds — fully independent, totally nimble and very well financed.”
The slate includes a roster of existing series — Limitless (CBS), Home Free (Fox), Catfish (MTV), The Woodsmen, (History), Pretty.Strong. (Oxygen), Boonies (Nat Geo), The Great Food Truck Race (Food Network), Tia Mowry at Home (Cooking Channel) and Car Matchmaker (Esquire) among them.
“I couldn’t be more excited about the launch of Critical Content as Tom and I continue to collaborate with many of the industry’s top creative minds,” added Marcus. “We are humbled to be able to continue working with such world-class talent and financial partners like Anchorage and are looking forward to expanding our team and these strong relationships worldwide.”
Critical Content, which was more reality-focused in its Relativity past, is keen to grow its scripted footprint in this new era, with a particular interest in existing IP and global reach.
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