Campy 80s musical Rock of Ages inspired budget airline Jet Blue to partner with the band Night Ranger, who saw some of their biggest hits circa 1983 and 1984, for a one-day sale that promised to roll back fares to what they would gave cost three decades ago.
The “What’s Your Price For Flight” sale, referencing a line from the band’s power ballad smash “Sister Christian,” took place on June 15, the same day the film opened nationwide. The promotion only covers routes on the west coast, however. Flights originating in Long Beach and bound for Oakland, San Francisco, Sacramento or Las Vegas were offered for as little as $40, while Seattle and Portland cost passengers $30 more.
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To launch the sale, the airline hosted a special performance by Night Ranger on June 14 at Long Beach Airport’s first-ever live concert. the band played a 30-minute acoustic set that included all the classics — “Sister Christian” among them, naturally.
Like the New Line movie starring Julianne Hough, Tom Cruise, Alec Baldwin, Russell Brand and Catherine Zeta Jones, fans also paid homage to the decade that just won’t die by coming decked out in their own 80s apparel. The airline turned it into a costume contest, awarding several attendees with travel certificates and one with a vacation package.
See photos from the event at Jet Blue’s blog.
Twitter: @THRMusic
