TORONTO – Former Paramount Pictures International exec Roger Pollock has joined giant screen exhibitor Imax Corp. as head of international film marketing.
Pollock fills the newly created role, based in Santa Monica, as Imax continues to drive into new and emerging markets, including China and Russia.
Pollock will oversee the international marketing strategy, especially around digitally remastered releases of Hollywood pictures from the Imax slate.
Before serving as executive vp of international distribution and operations at the London-based Paramount Pictures International, Pollock was senior vp and head of EMEA for United International Pictures.
“Roger is a pro in every sense — he’s smart, talented, organized and creative,” said Greg Foster, chairman and president of Imax Entertainment, in a statement on May 16.
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