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LONDON – The Rolling Stones and TV producer Endemol, in partnership with live entertainment promoter Dainty Group, on Tuesday unveiled the global launch of the band’s first-ever app.
The free Rolling Stones Official App is part of the 50th anniversary celebrations of the legendary band and also has a paid-for portion. It allows fans to watch interviews, try and win tour tickets, see photos and videos of the band across the decades and, in the paid-for portion, unlock content shot specifically for the app in preparation for the Stones’ upcoming tour. The app will later add a feature that will let fans worldwide vote for a favorite track to be played at a concert.
The app also allows fans to connect with each other and with the band, preview tracks for free and buy exclusive merchandise and any song from the Rolling Stones catalog on iTunes.
The app is initially exclusive to Apple’s iPhone, iPad and iPod Touch.
“We wanted to do something a bit special and innovative – an app that really connects with the user, lots of exclusive content, integration with social networks and the ability to make a song request for the upcoming shows,” said Stones star Mick Jagger.
Keith Richards added: “There’ll be quite a few surprises in there for the fans; some behind the scenes footage; some old, some new stuff that very few people get to see. It’s all part of a rather splendid celebration for us.”
Tim Hincks, president of Endemol Group, added: “It’s great to be part of a world first for the world’s biggest rock’n’roll icons. The Rolling Stones Official App is a rich treasure trove of content and interactivity.”
Endemol and Dainty are co-managing the international media and digital rights to the Stones’ upcoming “50 and Counting” tour. It is the first time the band will perform together on stage for more than five years.
The final tour gig at the Prudential Center in Newark, New Jersey on Dec. 15 will be offered live via pay-per-view around the world. London’s O2 Arena and the Brooklyn Barclays Center are the other stops on the tour.
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