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Rotten Tomatoes is taking its act to Sirius XM Radio.
The movie-review site owned by Time Warner on Thursday announced the creation of Rotten Tomatoes Radio, a weekly one-hour call-in show to be hosted by the website’s editor in chief, Matt Atchity. It will air on Thursdays on the satcaster’s Stars Too channel, premiering at 6 p.m. ET June 7.
The deal — financial arrangements of which were not disclosed — includes previews, recaps and special movie-related segments that will stream across several channels on Sirius XM.
Rotten Tomatoes, launched in 1999, also will use on Sirius XM its trademarked “Tomatometer” system, whereby movies are certified fresh, rotten or somwhere in between depending on the ratio of positive to negative reviews they garner.
Rotten Tomatoes was acquired in 2004 by IGN, which News Corp. purchased a year later. IGN sold Rotten Tomatoes to social-movie site Flixster in 2010, and Warner Bros. bought Flixster a year after that. At the company’s annual shareholders meeting two weeks ago, Time Warner CEO Jeff Bewkes said he viewed Flixster as an important vehicle for “the future of movie ownership.” He said 25 million people use it monthly.
Atchity will host Rotten Tomatoes Radio from the company’s Los Angeles headquarters.
“My staff and I love movies, and joking and debating about movies fuels a lot of what we do on our website,” Atchity said. “We look forward to sharing those discussions — and arguments — every week with Srius XM listeners.”
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