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LONDON – The Sun, the U.K. tabloid owned by Rupert Murdoch‘s News Corp, has seen its online traffic drop 62 percent in its first month after launching a digital pay wall, the Guardian reported Tuesday.
It cited data from research firm SimilarWeb, based in Tel Aviv, Israel.
News UK CEO Mike Darcey has said his company doesn’t want to give out content for free online that it charges for in paper form. The firm’s Times of London has long used a pay wall, and The Sun erected one last month.
Monthly visits to the Sun website were down 62.4 percent in August, the SimilarWeb data show. After 37.3 million visits in July, the tabloid’s site fell to 14.4 million in August.
Readers’ average time spent on the site declined 67.4 percent from 3 minutes and 59 seconds in July to 1 minute and 18 seconds in August, the firm reported.
A Sun spokeswoman said the paper wouldn’t comment on traffic data for now.
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