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The Representation Project, the organization launched in 2011 by filmmaker Jennifer Siebel Newsom, has enlisted Sally Field, Rosario Dawson, Matt McGorry, Molly Sims and more to help spread the group’s message of inclusion, diversity and representation as part of a new league of high-profile ambassadors. Actresses Eliza Coupe, Laura Benanti, Taylor Schilling as well as journalist Lisa Ling and model Shaun Ross also are among the new class.
Newsom unveiled her documentary film Miss Representation — which highlights the negative impact of limiting female representation in the media — at Sundance in 2011. She has since used The Representation Project to launch awareness campaigns such as #AskHerMore, #NotBuyingIt and #BeAModelMan, to challenge female stereotypes and limiting male stereotypes on the red carpet and beyond.
“Women need better representation in film, and we’re hardly the only ones,” said Field. “I’ve been in Hollywood a long time and it hasn’t changed as much as you would think. But there are some bright lights — and one of them is the work of The Representation Project. With their #AskHerMore campaign, they’ve transformed the red carpet and the negative message it sent viewers and participants.”
The #AskHerMore campaign made a splash during the 2015 awards season with several actresses and advocates demanding that red carpet reporters ask women about more than just their dresses, and focus instead on career highlights and other projects. The move ignited a debate over whether or not women still should accept free gowns to wear to glamorous red-carpet affairs if they refused to talk about them.
Since then, the topic of feminism has come to the forefront of the cultural conversation, culminating in the Jan. 21, 2017, Women’s Marches held around the world.
Field added, “I’m proud to be part of that movement that will keep pushing back against sexism in this industry and our society at large.”
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