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On a bright day in Beverly Hills, eight hundred people gathered Sunday for a day filled with music, crafts and treats at the seventh annual Kidstock Music and Art Festival.
Sponsored by Hudson Jeans, the event raised money for the One Voice Scholars Program, which aims to place lower-income Los Angeles students in colleges throughout the United States.
Located at the Greystone Mansion, attendees enjoyed a design-your-own denim booth, a Converse booth, live performances by Disney Channel stars and gourmet food from Baskin-Robbins, Sprinkles and SodaStream. While Hudson Jeans has been the sponsor of the event for the past three years, Hudson Jeans CEO Peter Kim said he hopes to continue the sponsorship for “as long as (they) possibly can.”
Kim added that Hudson Jeans and One Voice collaborate for other activities, including helping students pack for college and hosting educational events for various schools.
“We’re able to inspire and do it in a really fun and amazing way,” Kim said. “It’s just a win-win all the way across.”
As one of the attendees and host committee members for the event, Sarah Michelle Gellar said she hopes her involvement will help students with little opportunity to succeed.
“I’ve been fortunate enough to have amazing opportunities, and the most important thing I can do is to give back, especially to children who might not,” Gellar said.
Food Network star Giada De Laurentiis, another host committee member, attended the event with her husband, Todd, and their daughter, Jade. De Laurentiis said she joined the charity while pregnant with her daughter.
“I think that people don’t realize how there are so many children that are less fortunate than we are unless you have a child of your own and you realize how much they mean to you and how much you want to help other kids,” De Laurentiis said. “When I got pregnant with her I got involved in this charity and really just helping kids fulfill their dreams that they otherwise would not be able to do. And that, for me, puts a big smile on my face.”
Other stars, including Angie Harmon, Jim Belushi, Greg Kinnear, Bill Bellamy and Jason and Randy Sklar, hit the red carpet before participating in the activities.
Belushi told The Hollywood Reporter that he attended to cheer on his daughter, Jamison Bess Belushi, who performed at the event, and his wife, Jennifer Sloan, who is involved with the charity.
Harmon, who posed for photos with her three daughters, lauded the environment and entertainment provided at the event.
“It’s such a beautiful day out here. Being able to come out to One Voice and celebrate and have a great day with my daughters, it’s just a super, super fun day,” Harmon said.
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