Former CNN and HLN executive Scot Safon has been named executive vp and chief marketing officer for The Weather Channel, the company announced Monday.
Safon left CNN last summer after nearly two decades at the company, rising to chief marketing officer at CNN before being tasked with day-to-day management of HLN.
At The Weather Channel Safon will be responsible for all aspects of channels branding, marketing, design, weather presentation and creative services. His appointment is effective Sept. 30. He’ll be a member of the company’s executive leadership team and report to David Clark, president of The Weather Channel.
“Scot has an almost legendary track record of building brands that people rely on and trust, making him an ideal fit as we grow our network,” said Clark in a statement. “We couldn’t be more excited about the energy and vision he will bring, and we know he will be integral to our future success.”
At CNN, Safon spearheaded marketing and promotions for Anderson Cooper 360, Nancy Grace, God’s Warriors, Black in America, Planet in Peril and CNN’s coverage of the 2008 presidential election, Hurricane Katrina and the Southeast Asia tsunami. Prior to joining CNN, he was senior vp of marketing for Turner where he had a hand in creating the network’s “We Know Drama” campaign.