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LONDON – Scripps Networks International is set to expand its distribution footprint with the digital terrestrial television launch of factual entertainment network Fine Living in Italy in the first quarter of 2014.
Ranking within the top three territories worldwide for total DTT penetration, according to analysts Digital TV Research, the Italian market enables Scripps Networks International to further build its presence within the Europe, Middle East and Africa (EMEA) region.
“Scripps Networks International is committed to investing in our global expansion, and the opportunity to own and build a new channel in Italy furthers that business strategy,” said Jon Sichel, managing director for Scripps operations in the United Kingdom and EMEA.
Sichel promises to build a programming portfolio in Italy to fuel the network’s content.
Fine Living focuses on lifestyle programming and is already broadcast in 70 territories throughout EMEA.
In Italy, the channel will offer “fine-living” seekers for a mix of modern living, style and design entertainment from around the world, but as seen through a local lens.
Andrea Paoletti, who’s been appointed channel director, will work with a multi-territory team between Italy, the United States and the U.K., and report to Nick Thorogood, svp content and marketing for Scripps U.K. and EMEA.
Scripps Networks International also has entered into a partnership to help drive Fine Living’s growth in Italy with EffeTV-owned private group Feltrinelli.
EffeTV will work with Scripps to create cross-channel promotion and advertising opportunities.
Fine Living will include popular programs World’s Most Extreme Homes, House Hunters International, Barefoot Contessa — Back to Basics with Ina Garten, Luxury Uncovered with Jenny Powell, Giada at Home with Giada De Laurentiis and Unique Sweets.
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