Prada just had one in Hong Kong; Alexander McQueen‘s is about to hit London. So it was only a matter of time before L.A. got its very own major fashion exhibition, too. And come Feb. 6 — just in time for Grammy weekend — French luxury powerhouse Louis Vuitton is rolling in to Tinseltown with Series 2 — Past, Present and Future: a conceptual, free-and-open-to-the-public look at the brand’s logo-laden heritage and then some.
For the exhibition, the brainchild of artistic director Nicolas Ghesquiere, visitors are invited to enter the Highland Avenue space (a former camera shop in the middle of L.A.’s newest of-the-moment gallery district) through a giant LV logo before wandering through a series of rooms, each one themed to a different aspect of Vuitton life. There’s the “Magical Trunk” room, which highlights the history of the brand’s iconic 1850s travel trunk; the “Infinite Show” room, which allows guests a 360-degree holographic glimpse of Ghesquiere’s first LV runway presentation originally shown in Paris last October; and — in what is perhaps the most interesting area — the “Backstage” room, which re-creates the frenetic, behind-the-scenes energy of a Vuitton runway show.
Though none of LV’s signature initial-stamped offerings will actually be sold at the space, the exhibit is timed to another company milestone — the Jan. 31 reopening of the brand’s Peter Marino-designed storefront on Rodeo Drive, a mere 4.6 miles away.
A version of this story first appeared in the Feb. 13 issue of The Hollywood Reporter magazine.