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Yandy — the online retailer known for creating irreverent Halloween costumes based on pop culture — is at it again. One year after selling a pregnant Kylie Jenner costume, Yandy has moved on to another hot topic in Hollywood: The Handmaid’s Tale.
The store recently introduced a sexy Handmaid’s Tale-inspired costume called the “Brave Red Maiden,” which includes the Hulu TV show’s recognizable white bonnet, but also features a red cloak with a minidress underneath. A description read: “An upsetting dystopian future has emerged where women no longer have a say. However, we say be bold and speak your mind in this exclusive Brave Red Maiden costume.”
The Handmaid’s Tale, which wrapped its second season in July, is based on Margaret Atwood’s 1985 book of the same name. The dystopian series starring Elisabeth Moss imagines a future where women’s rights have been stripped away and where they are repeatedly subjected to sexual assault.
It wasn’t long before social media lit up with heated responses to Yandy’s “Brave Red Maiden” costume, noting the company’s insensitivity to the serious topics addressed in Hulu’s Emmy-winning series. “Nothing like a sexy rape victim for Hallwoween fun,” one Twitter user wrote, while another tweeted: “Wow how much more insensitive can you get @Yandy? This is disgusting. No one asked for this.”
I’m dressing up as existential despair this Halloween pic.twitter.com/fMyuNuuU1g
— Jessica Valenti (@JessicaValenti) September 21, 2018
Yandy eventually removed the item, which was listed at $64.95, from their online store and apologized in a statement.
“Yandy always has stood, and will continue to stand, at the forefront of encouraging our customers to ‘Own Your Sexy.’ We support our customers being comfortable in their skin, regardless of who they are or what they choose to wear. Our corporate ideology is rooted in female empowerment, and gender empowerment overall. Over the last few hours, it has become obvious that our ‘Yandy Brave Red Maiden Costume’ is being seen as a symbol of women’s oppression, rather than an expression of women’s empowerment,” read the statement. “This is unfortunate, as it was not our intention on any level. Our initial inspiration to create the piece was through witnessing its use in recent months as a powerful protest image. Given the sincere, heartfelt response, supported by numerous personal stories we’ve received, we are removing the costume from our site.”
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