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Fox is bolstering its marketing department.
The network has promoted longtime executive Shannon Ryan to replace Angela Courtin as chief marketing officer for Fox Television Group. Additionally, Darren Schillace has been brought in to serve as executive vp marketing at Fox Broadcasting Co., joining the network from ABC.
Effective immediately, Ryan will be responsible for overseeing all marketing and publicity areas for Fox, 20th Century Fox Television and Fox 21 Television Studios. She most recently served as executive vp marketing and communications at Fox Television Group. Schillace will take over that position after joining Fox from his role as senior vp marketing at ABC Entertainment. He will manage Fox’s marketing strategy, media, social content marketing, affiliate and MVPD marketing, as well as special operations and brand partnerships, reporting to Ryan.
Ryan’s role comes months after Courtin departed Fox Broadcasting Co. as executive vp and chief marketing officer after a year and a half on the job. She succeeded Joe Earley in the role.
“We have had the great pleasure of working with Shannon over the past three years and she has impressed us tremendously. She is a savvy strategist and an inspired leader,” Fox Television Group CEOs Dana Walden and Gary Newman said Friday in a statement announcing the news. “She shares our vision for FTG — support the best creators in television to create bold, original and timeless content — and we are thrilled that she will be leading our talented group of publicity and marketing executives.”
Ryan most recently was responsible for PR and corporate communications, as well as talent relations, creative services and experiential marketing across Fox’s TV group. This past season, she oversaw campaigns for the network’s Lethal Weapon, Star and The Mick — all of which were renewed for second seasons. She has also managed outreach on Empire, Family Guy, The Last Man on Earth, Gotham and Brooklyn Nine-Nine, among others, including the studio’s This Is Us, Speechless, Modern Family, American Horror Story, American Crime Story and Feud.
For his part, Schillace oversaw all marketing strategies for ABC’s primetime, late-night and daytime programming, spanning on-air promotion, off-network creative, digital marketing, creative and social media, paid media, strategic partnerships and events. He has worked on campaigns for Modern Family, Fresh Off the Boat and Speechless, and he led the creation of ABC’s team to drive the direction of on- and off-air marketing creative for such shows as Designated Survivor, Black-ish, How to Get Away With Murder, Desperate Housewives, Lost, Grey’s Anatomy and more. Schillace oversaw the successful strategy behind ABC’s Thursday-night Shondaland branding block, TGIT, and more.
“In today’s television universe, it’s more important than ever to create engaging, innovative and fully integrated campaigns that break through,” said Ryan. “Darren is a talented marketer with a proven track record, having helped launch some of television’s biggest hits, including our own studio’s Modern Family, Speechless and Fresh Off the Boat. I couldn’t be more excited to have him join the amazing Fox team, where his expertise, strategic vision and collaborative approach will help us create even more dynamic campaigns.”
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