Showtime Adding Content to Hulu

Showtime is taking dramatic steps to expand its reach this summer. Just a few weeks after news that it would launch a stand-alone streaming service in July, the pay-cable network also is adding its content to Hulu.

The nearly 9 million paying U.S. Hulu users will be able to elect to add Showtime service to their subscriptions starting in July — on the eve of the July 12 season premieres of Ray Donovan and Masters of Sex. It is the first deal of its kind for a pay-cable channel.

Showtime will cost an additional $8.99 for current Hulu subscribers, versus $10.99 for the Showtime app.

“We’re excited to be the first premium service available to Hulu’s growing subscriber base and look forward to offering their customers our award-winning original programming, films and documentaries across almost every device,” said Showtime Networks Inc. chairman and CEO Matt Blank, who recently announced he’d be handing over the CEO reins at year’s end. “Hulu is an important launch partner for Showtime as we continue to expand our service across new platforms and distributors, reaching new consumers wherever a broadband connection is available.”

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Showtime’s roster of current original programming — as well as older series such as Dexter and Weeds — will be part of the package. New episodes will be added as they premiere on the linear channel, as will documentary and sports programming and the rotating roster of movies.

“We are always looking to give our subscribers access to the best content available,” added Hulu CEO Mike Hopkins. “The robust slate of Showtime original programming, movies and specials, together with Hulu’s strength in current-season programming, library acquisitions and original programming, makes a powerful combination.”